Long gone are the days when a simple print campaign could reach a majority of your audience, or when a TV commercial triggered immediate response. The advertising landscape is now littered with ever-increasing options competing for consumers’ attention and pocketbooks.
Today, the digital face of a brand is critical to its success. Keeping a consistent brand image across various platforms can be challenging. Our approach is to focus on the power of a single idea, skillfully executed across multiple channels.
We have a saying in our firm: no orphans. We continually remind ourselves—and our clients—that no touch point or impression is too small or insignificant to create a lasting impression. As the relative importance of “pure advertising” diminishes, we strive to dissect all aspects of the brand from the member’s point of view.
Because we are a small team, we work together every day to see that strategies come to life. That’s not to say we work alone. Client collaboration is invited, indeed encouraged, at all stages. We share our preliminary findings along with creative direction, budget ranges, discussion of pros and cons and then put together a fluid media calendar and channel strategy overview.
Keeping your members engaged results in keeping your members loyal. And at the end of the day, member engagement and loyalty are two of the most critical attributes for your credit union to continue to grow. We look at it from every angle, just like we did with this cloud we created for Jeanne D’Arc Credit Union.
We inject creativity on the front end, so when the final products reach your members, they’re primed and ready for engagement.
We can help you reach your sales goals, grow your bottom line and increase membership. So give us a call. We’d love to hear from you. And so would potential members.