The physical space of your credit union speaks volumes about your brand, your mission and your USP. Are you modern, or old and stuffy? Do you understand how members move through your retail space, or has the thought not even occurred to you? Do you “get” how your members feel most comfortable interacting with your front line staff, or do you assume your teller counter continues to function adequately? Questions like these can turn a static credit union into a booming one.
Bottom line: we take the often unexplored and uncharted retail spaces of credit unions and turn them into a “wow” member experience.
Networks like HGTV devote entire television shows to curb appeal. Why? Because you never get a second chance at a first experience.
A credit union like yours should have an exterior that matches the level of awesomeness of the folks just beyond the front doors—your team. Not ho-hum. Not meh. We’re talking a spirited, brand-defining exterior design that visually sums up everything your credit union stands for.
The best part? You don’t have to spend a mountain of money to make a mountainous impact.
We do understand that not every credit union has hundreds of thousands of dollars for branch makeovers every 3-5 years. With our decades of experience, we know how to make the most of every budget.
How your exterior looks is important, but how your branch flows is crucial to the member experience.
Pretend like you’ve never stepped foot in your credit union and ask yourself that very question. If you can’t say with 100% certainty you’re at your credit union—instead of a doctor’s waiting room, the DMV, a post office or anywhere else in the world—then it’s time to rethink your interior and spatial design.
We specialize in branch transformations that exude your credit union’s unique personality.
Renovation. Repurposing. A few tweaks and a bit of tinkering. Whatever the project requires, we understand the importance of a strongly personalized retail environment. That’s why we work closely with you to absorb how your members use your space so we can create the most efficient, effective and member-friendly floor layout.
When your members are in your branch, they’re taking in every sight and sound. They’re as captive an audience as you’ll ever get. Charm them with functional, inspired design that delivers a lasting brand impact.
The long and the short of it: nope. The truth is, building is the easiest part. Getting existing and prospective members to visit is a daily battle throughout the financial services industry.
As many options as consumers have, you need a strong, multi-faceted initiative planned and executed to get prospects (and even existing nearby members) through the doors.
The potential channels are all around us. Digital, social, traditional, guerilla—at Raoust+Partners we squeeze the most punch out of every budgeting dollar to leverage the best media strategy for your audience, brand and financial goals.
There’s no one-size-fits all, locked and loaded campaign here. Your challenges and opportunities are as unique to your credit union as the communities you serve. We get it. And our assessment of the best way to launch you into a new community is based on a tried and true system we’ve been using for years to bring credit unions just like yours to the forefront of growth in new areas.